Web Statistical Reporting

The web statistics package we provide is a complete web log analytics tool that cost-effectively delivers relevant, accurate, and detailed statistics for websites. It delivers an industry-leading web interface to access all the functionality it provides - no software installation is required. The web statistics interface is optimized with Silverlight™ charts and graphs, AJAX controls, snapping panes, right mouse click support, keyboard shortcuts, and other intuitive user controls - bringing the features and performance of a desktop application to the web.

Reporting

The Power of Reporting

The effectiveness of our web statistics package begins with its ability to differentiate "real traffic" from traffic generated by spiders and bots. It adds detailed summary and trend reporting with nearly one hundred report items to help businesses understand real traffic to improve the results of marketing campaigns and to better understand visitor habits. To enhance Search Engine Optimization (SEO) efforts, our web statistical package provides over twenty report items designed to measure spider and bot activity patterns for improved performance on all major search engines.

Unlike most competing products, our web statistics package includes the ability to data mine and drill down into individual web pages, user activity, IP addresses, paths, and more - which can be correlated into insightful results (e.g. most popular product, marketing campaign, referring website). In addition, geographic analysis, report items, and mapping are available by country, state, province, and city.

Understand Real Traffic

As much as 15% of the traffic on larger sites - and up to 50% of the traffic on smaller sites - may be directly related to automated hits generated by spiders and bots as they index a website. Unlike many competing analytics tools, our web statistical package separates real traffic from spider and bot traffic. The ability to identify real trends and habits will allow individuals and large organisations to make effective marketing decisions.

Understand Spider Traffic

The success or failure of a website is directly correlated to search engine performance. The ability to isolate and separate spider traffic gives individuals the power to see into search engine methods (e.g., Google, Yahoo!, MSN Live, and Ask). The web statistical package we provide can effectively and accurately determine what pages are being indexed and when - maximising SEO for greater visibility and better conversion rates. It provides twenty report items specifically tailored to address these issues.

Geographic Analysis

Our web statistical package provides the ability to visually see website performance graphically and to allow the identification of markets across borders and without boundaries. Geographic analysis, report items, and mapping are available at the country, state, province, and city level - identifying demographic opportunities.

Enhanced Reporting Capabilities

The web statistical package we supply provides the ability to further tailor reports through filtering. Report items that you have tailored can also be assigned as a Favorite - to be quickly referenced in the future. Report items and Favorites can be combined into custom reports that address a specific need (e.g. organisational summary report, executive report). Standard reports, custom reports, and Favorites can be scheduled and distributed to individuals or groups through email to reduce administration. In addition, report data can be exported to Microsoft Excel™ and other tools for additional examination.

Unique to our web statistical package is the ability to reprocess imported log data repeatedly as new reports are added or to reflect exclusion and/or additions as you refine your metrics. With competing products, new reports only provide results from the moment the report is made available. The web statistical package we provide allows the reprocessing of existing log data over any time frame so that website owners can see future reports on yesterday's data.

Data Mining

Introduction to Data Mining

Data Mining - normally available only to large enterprises and often requiring expensive software applications - is a process of organising and sorting large amounts of data to isolate information relevant to a specific circumstance or business need. Our web statistical package brings the power of data mining into an efficient, cost-effective tool accessible to individual website owners, yet powerful enough to handle the requirements of large enterprises. The implementation of data mining is an invaluable method to unlock the answers to complex questions.

Data Mining in our Web Statistical Package

To reduce the complexity often associated with data mining, our web statistical package presents data mining in an intuitive point-and-click fashion. Through the use of questions, such as: "What are the most popular entry pages that people have used when accessing a particular file?" website owners are able to better determine the effectiveness of marketing efforts by evaluating users who have purchased and what page(s) they entered on. A number of different data mining questions are available and more are continually added.

Drill-down from Report Items

Data mining in our web statistical package does not require special planning or separate reporting. Website owners can instantly drill down into existing reports by selecting individual report elements from established or custom reports to gain deeper insight into individual pages and visits.